How We Look After Your Direct Mail Data Purchasing & Cleansing Process
Direct Mail Data Processing
A direct mail campaign does nothing unless you get the data right. What good will a killer campaign do if the right people do not see it? Our direct mail data processing will not only help you prepare and send direct mail that'll work in theory, but we'll take care of the data science operations as well. And, we won't let you fall foul of GDPR either.
Direct Mail and GDPR
Data has always been pretty confusing, but never more so than now. All thanks to a lovely little thing called GDPR. Sadly, GDPR led to some bad, panic-driven advice flying around in 2018 and saw many businesses unnecessarily discard swathes of good data. The thing is, you need to use data if you want strong direct mail response rates. And to do that, you need to have foolproof data profiling and data cleansing processes. At Flow, we understand the rules, and we've got an in-house system that handles data cleaning and processing for you. It monitors even the most sensitive of data – all within the guidelines set out by GDPR. You can take a look at our data management policies here.
We're serious about the integrity of our data management at Flow. That's why we work on a clear-cut policy that asks all other companies – both upstream and downstream – to meet our stringent GDPR compliance.
That means that when you run a direct mail data process or a direct mail campaign with us, you can expect to do so within the law. In addition, you'll receive expert advice to help you choose and use top data for your purposes every time. And the best bit? You'll get great direct mail response rates as a result.
Anybody can buy data. But to make sure it's been reliably sourced and maintained and actually matches your demographic, that's a different story. At Flow, we use only proven and trusted suppliers for both B2B and consumer data. But, equally, we have specific specialist suppliers according to the type of data that's most appropriate for your business.
Data cleansing is an integral part of good data management. You must apply data subject preferences accurately before every direct mail data process and campaign. How else can you ensure proper data security? To make sure that happens, you'll want all your data cleaning and processing to be done by a GDPR compliant organisation; and one that takes data cleansing very seriously.
Better direct mail response rates create more sales. Using data profiling, you can group and target your audience efficiently and relevantly.
When you know exactly who your target is, you can create copy that'll make an impact and achieve great direct mail response rates. And when you do that, your audience will see that you've used their data responsibly, according to their preferences. Thanks to our in-house system, data profiling will be a breeze.
Returns management allows you to keep records of data accuracy and subject preferences. It's also essential if you want to send direct mail at the most competitive postage prices. Plus, it's a legal requirement when it comes to managing data. Once again, our in-house system makes returns management easy for you.
Hopefully, this has given you a solid insight into the benefits of using the appropriate data for your direct mail campaign. The next step is to contact us today and discuss your campaign with one of our Sales Consultants.